Ditch the hype.
Build a business that feeds your soul.
You don’t need another inspirational podcast, or another set of ‘how to’s’ created by a business guru who’s married to an investment banker. That is not going to help you launch and build a small, sustainable online business that supports the lifestyle you want to live, without compromising your values.
This is the podcast about doing online business like a real-life human.
Ditch the Hype. Build a business that feeds your soul.
You don’t need another inspirational podcast, or another set of ‘how to’s’ created by a business guru who’s married to an investment banker. That is not going to help you launch and build a small, sustainable online business that supports the lifestyle you want to live, without compromising your values.
This is the podcast about doing online business
like a real-life human.
So you bought into one of those “6-figure” business courses.
How’s that working out for ya?
If you’re like the solopreneurs we’ve met, the answer is:
Not as advertised.
There’s a lot of hype, misinformation and manipulation in the online business world, with hundreds of coaches telling you they have “the secret” to working a few hours a week while sipping Aperol spritz on a yacht off the Amalfi Coast. We’re here to tell you:
There's no such thing as easy money.
You can't grow a *good* list with pressure tactics.
The WiFi on yachts is TERRIBLE.
Meet Kara Ellery
& Lauren Van Mullem
We are real solopreneurs who have been in business since 2013 and 2008 respectively, and have worked with hundreds of business owners. We’ve learned what really works, and what’s just hype.
We’re here exploring the BIG questions on behalf of service-based online entrepeneurs like:
How to avoid the HUSTLE, get 9-hours sleep, do work you enjoy, and have time for long, midday walks as a (not independently wealthy) solopreneur.
How to build a business that supports your interests and passions as a whole person, because you have a rich life outside of work, and your business (as fulfilling as it is) doesn’t define your entire identity.
How to bake ethics, values, and contrarian ideas into your business — without compromising the effectiveness of your marketing.
How to launch and grow a business while balancing kids, animals, family-care, health issues, and other outside-of-work responsibilities you can’t outsource to partners or paid professionals.
Recent Episodes
3.7 Taking You Business to the Next Level Without Burning Out or Blowing Up Your Life with Hayley Carr
Haley Carr is an NLP practitioner and business coach, plus a 9X Karate World Champion who’s traveled solo across 20+ countries. What’s even more interesting to us: She started her business the same year she was diagnosed with chronic fatigue and had to sleep for 16...
3.6 SEO and AI Search for Easeful Business with Emily Gertenbach
Today’s episode is mostly about how to get found through SEO and AI search results, but we also cover how and why you might get off of social media (especially if you already hate it), and exactly what to do to help your website rise in search rankings. Our guest:...
Make Your Contract the Bad Guy with Michelle Wilson
Michelle Wilson is a contract attorney helping service providers, consultants and coaches use contracts to create better boundaries (and have fewer client issues). We’re talking about how to use contracts to make our business easier, including termination clauses,...