3.6 SEO and AI Search for Easeful Business with Emily Gertenbach

by | Aug 26, 2026 | Interview | 0 comments

Today’s episode is mostly about how to get found through SEO and AI search results, but we also cover how and why you might get off of social media (especially if you already hate it), and exactly what to do to help your website rise in search rankings.

Our guest: Emily Gertenbach advises businesses of all sizes on how to get found organically online—with SEO, and now through AI search results. She’s worked as a freelance writer for the better part of two decades, from news correspondent to content writer, to content consultant, and has created a Simple Blogging System to help solopreneurs get on top of the search results pages.

Prepare to take notes, because this episode is FILLED with advice you can use right now. Including:

  • Why your blog should have categories! Four of them, to be exact. 
  • Is the pillar cluster model dead? If not, how do you use it?
  • Get Google Search Console to find out what words people are actually searching to get to your site. NOT to be confused with Google Analytics.
  • AlsoAsked – a tool that lets you type in a question you think people are searching for related to your business, and it will create a tree graph of related questions.
  • Why you CAN get off of social media without hurting your business (and potentially helping your mental health—a lot).

You can find Emily Gertenbach at:

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