Welcome to the Truer Business Podcast with Kara Ferreira and Lauren Van Mullem. This season, we’re looking at how online entrepreneurs built businesses around what they wanted for their lives. We’re talking to people who broke out of the “follow my formula” mindset to find what worked for them—so you can find the way that works for YOU. What do you really want? 

Today, we’ll tell you our stories of how we figured that out for ourselves and built businesses that support lives we love. One of the things we’ve noticed working with other online entrepreneurs is that many of the ones who end up failing are chasing metrics of success that don’t necessarily light them up. We thought we’d get started with looking at how we both came to develop our own online businesses…

Kara Ferreira is a website designer and online business mentor helping women solopreneurs bring their business ideas to life in the digital space. Her services include branding, website design, tech implementation and marketing strategy so that her clients get an online business, not just a website.  You can find her at Kara Co Creative. 

Lauren Van Mullem has been writing content and sales copy for online businesses since 2008 and has helped hundreds of entrepreneurs and coaches attract the right-fit clients who love them. Her specialty is website copy that helps coaches connect with their ideal clients in ways that are ethical, feel good and lead to sales. You can find her at www.TruerWordsbyLauren.com, and join her free Wednesday Craft n’ Copy Hour here.

Website: truerbusinesspodcast.com

Say Hello: hello@truerbusinesspodcast.com

Find Kara and Lauren on Instagram: @karacocreative @truerwordsbylauren