In this episode, Kara and Lauren chat with Katie Oglesby who has a hybrid online / in-person garden installation and coaching business. Katie shares her story of working full-time while building her dream business, how she thought she’d launch a health coaching business and then ended up doing what she had been doing all along, and how she’s built community with her clients and business collaborators.

Inside:

• Making big pivots in your first year of business (the thing you thought you were going to do to what you actually do)

• From health coaching to garden design and garden coaching

• The power of word of mouth marketing in a community based business

• Working a day job to support the growth of your dream job, and then transitioning between full time to part time, to full time in your new business

• Building your portfolio from the ground up (professional photography, and get some people in those pictures!)

• Cultivating your community by not just offering a product or service, but support to help your people succeed with your products and/or services (like The Garden to Table Membership)

Bio:

Katie Oglesby is a Wisconsin-based garden designer and garden and healthy lifestyle coach committed to helping people develop a deeper connection to their food through the transformative experience of organic gardening. She is the founder of the Kitchen Garden Design House, a Wisconsin-based business that specializes in crafting bespoke kitchen gardens that seamlessly blend elevated aesthetics with sustainable, garden-to-table living practices. Katie also runs the Garden-to-Table Community, an online membership for new gardeners all learning to support their health and family’s well-being with their own gardens and garden-to-table recipes.

Links:

Get Katie’s free MicroGreens Guide and her How to Grow Herbs + Greens guide at https://www.katieoglesby.com/education

Katie’s website

Podcast website
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