In this episode we talk to Tad Hargrave of Marketing for Hippies. Our big question is how he’s built ease into his business model—which has existed in several incarnations, from group programs to the Marketing for Hippies Membership. But along the way, we talk about the business fundamentals you need for anything and everything to work, plus earning trust, being a good host and guest (in life and in business), and why this is all so important for entrepreneurs now—when trust, and humanity, seem to be at all-time lows. This conversation goes deep fast, and there’s even a poem involved. It’s Tad Hargrave. Of course there is. 

About our guest: Tad Hargrave is a hippy who developed a knack for marketing, and then learned to be a hippy again. Since 2001 he has been helping people create profitable businesses that are ethically grown, while restoring the beauty of the marketplace—weaving together strands of ethical marketing, Waldorf School education, local culture making, anti-globalization activism, community building, and supporting local economies. 

You can find him at MarketingforHippies.com and we highly recommend his newsletter and following him on Youtube. 

POEM: Red Brocade by Naomi Shihab Nye 

The Arabs used to say,
When a stranger appears at your door,
feed him for three days
before asking who he is,
where he’s come from,
where he’s headed.
That way, he’ll have strength
enough to answer.
Or, by then you’ll be
such good friends
you don’t care.

Let’s go back to that.
Rice? Pine nuts?
Here, take the red brocade pillow.
My child will serve water
to your horse.

No, I was not busy when you came!

I was not preparing to be busy.
That’s the armor everyone put on
to pretend they had a purpose
in the world.

I refuse to be claimed.
Your plate is waiting.
We will snip fresh mint
into your tea.